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Why Should Search Care About Social?
As Search Marketers, we have an amazing amount of insight into metrics and are able to link every dollar spent back to ROI, or to a Key Performance Indicator (KPI). The same can not be said about...
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Real-time Search Wars: Google vs. Bing
In a previous post, Why Should Search Care About Social, I talked about search engines needing to better incorporate social and real-time search results as part of their Search Engine Results Pages...
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Search Goes Social
Last week was an eventful week for search and social marketing. First there was the announcement that Twitter had signed deals with both Bing and Google to give them access to its full feed of public...
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Google gets Personal, Quick, and Snappy
…but have they also got sloppy? Last week, Google made three interesting announcements regarding search marketing. Here’s a quick summary, and some thoughts around these: 1. Personalized Search It...
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